If you are a small business owner and started your venture recently, we are sure you are looking for a full proof method to mark your business most profoundly. After all, it is important that your products and name are recorded in all your clients’ and customers’ minds. But this is easier said than done. You know the competition is tough, and almost all the brands are jumping on online and social media trends to get on the top list of customers. In such a vast commercial environment, getting your brand noticed is nothing short of a deadly battle. However, we have some foolproof tips to help you bring your social media equal to the big brands in the market.
- Hop On To Instagram In A Full Fledged Way
Once upon a time, big brand hoardings were placed on roads and across lanes to advertise the brand dynamically. For example, did you catch the hoardings of big brands like Tira featuring Kareena Kapoor Khan, Kiara Advani, and Suhana Khan across the highway? That’s called a full-proof noticeable advertisement strategy.
Since you cannot afford such big boards, and getting one on a small corner is useless, so opt for a medium that all the audiences are sure to view at some point or another across the day. Yes, we are talking about Instagram. Instagram is a powerful medium to highlight your brand in the way you want it to be highlighted. For example, if you want relatable content, you can opt for influence marketing and stuff like that. If you wish to showcase the unique points of your brand, then you can go for a static post featuring your qualities most creatively. The sky is the limit when we talk about advertising on Instagram. And what’s more, it is almost free. If you’re not advertising through Instagram, you miss out on promoting your small business.
- Opt For Google Ads
Google has been generous in helping brands promote their businesses through its media. Yes, it is paid. You can opt for paid Google advertisements that often appear when searching for something or watching a video on YouTube. However, this is a viral medium that indeed brings a large customer base to your website. It’s a no-fail idea where your investments are bound to return in the form of loyal, long-term customers.
- Try A Great Seo Strategy
A big myth is that an SEO strategy is only for businesses that own a website. If you are a small business owner with only an Instagram page, then a search engine optimisation strategy also works for you. This is one medium where you do not have to pay a single penny, yet your brand has a good reach. It’s all because of the placement of keywords and searching of impressions that come on your page. Often, you need to hire SEO experts, and various SEO experts who might help you are available online. But, even if you study SEO a bit and create your content accordingly, you are sure to get your business reach far, regardless of whether it is on a website or a social media platform.
- LinkedIn Leads Always Works
If you are serious about getting B2B or B2C business leads, we can directly opt for LinkedIn. It’s that medium where you will get no-nonsense content and people interested in growing their businesses. If you have a profound LinkedIn following with many connections and great posts on your page, you can reach the people you want to target quickly. And in this manner, your business will give you fruits in no time.
- Influencer Marketing Is Trending
When I say influencer marketing, I’m not just targeting the ones you find on Instagram who promote your business. These influencers can be from any platform, such as X, Facebook, or Thread. These people will provide a first-hand experience of your products or services. Since they influence people, they find them relatable and consider their word of mouth a very reliable source. This is how your business can reach the doors you cannot knock through all four platforms.
I am sure that these steps will help you reach your audiences and customers faster than you expect. After all, I have been trying these mediums for a decade and have provided my services in some of them through various agencies and brands. It is a no-fail policy! So, follow my advice and try these mediums! Good luck, Happy branding.
Saba scribbles 